OUTSOURCING

Content Editing

Digital Links can provide editorial advice on the contents that your supply.

Some high-level guidelines for internet copywriting include:

•  Short sentences and paragraphs (maximum of three
   sentences). Write half the words you would use for
   printed documentation.
•  Try to incorporate key words for search engines in your text.
•  Include references to your company’s membership of
   relevant  industry  organisations, accreditations, awards and qualifications. These all
   add  credibility to your company.
•  Use sub-headings, bullet points or numbered lists to break up text.
•  Avoid jargon.