Digital Links can provide editorial advice on the contents that your supply.
Some high-level guidelines for internet copywriting include:
• Short sentences and paragraphs (maximum of three
sentences). Write half the words you would use for
printed documentation.
• Try to incorporate key words for search engines in your text.
• Include references to your company’s membership of
relevant industry organisations, accreditations, awards and qualifications. These
all
add credibility to
your company.
• Use sub-headings, bullet points or numbered lists to break up text.
• Avoid jargon.





